Certification in Hotel Industry Analytics (CHIA)

Hotel analytics have become an increasingly important skill for such professionals as revenue managers, general managers, corporate staff and research professionals. The Certification in Hotel Industry Analytics (CHIA) is the only hotel-related certification that recognizes the skill and knowledge that these professionals have and is offered in partnership with STR, the global source for benchmarking and forecasting data.

This globally-recognized professional credential validates your advanced knowledge in hotel industry analytics including foundational metrics, definitions, formulas and methodologies.

Prerequisites

The CHIA is a knowledge-based certification and does not have a time in position requirement.

How to Apply

Purchase the Certification in Hotel Industry Analytics (CHIA) Online Review Program.

Once you complete the CHIA Online review program and pass the certification exam, you will be given access to an online application to fill out to receive your credentials.

Resource Materials

The Certification in Hotel Industry Analytics is an online program developed to prepare you for the CHIA exam. It demonstrates how to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. This program provides an in-depth review of the program content and includes both condensed and expanded versions of the training.

The CHIA online program includes case scenarios, hints, sample reports, industry “tricks of the trade,” analysis examples, quizzes, discussion questions, and application exercises that give you hands-on experience working with hotel data.

Core content areas include:

• Hotel Industry Analytical Foundations
• Hotel Math Fundamentals
• Property Level Benchmarking (STAR Reports)
• Hotel Industry Performance Reports

Course completion takes about four to six hours.

There are also one and two-day workshops available for group training. You can conduct these at a company’s headquarters or with a scheduled event or conference. Contact the sales team for more details.

Exam

The online CHIA exam has 50 multiple-choice questions that must be answered within 90 minutes. Participants who score 70 percent or higher will earn the CHIA designation and a certificate. Online exam only.

Two retakes are allowed if you do not pass the exam. The fee is $50 per attempt and must be completed within six months of enrollment.

Multiple Staff Members

To order this program for your property to train multiple staff members, Contact Us.